Pic&Go - Launch Spot | App Commercial
Riccardo Landi
The Concept
A fast-paced mini commercial for Pic&Go, an on-demand app functioning like an "Uber" for local photographers, designed to deliver professional photos instantly anywhere.
The Role
Co-conceived the creative concept, executed cinematography, and handled complete post-production (editing and color grading).
The Vision
Built around an engaging, humorous narrative where a frustrated selfie-taker is suddenly transported into an exaggerated professional film studio, before snapping back to a park bench with a professional photographer.
Driven by rapid, high-energy crash zooms and precise Dana Dolly tracking shots, the video maintains peak viewer attention while conveying the core brand promise: studio-quality photography at your fingertips.
The Toolkit
Production (On Set):
Camera: Blackmagic Pocket Cinema Camera 6K
Lenses: Sigma 18-35mm f/1.8 DC HSM Art
Grip & Movement: Dana Dolly on rails
Post-Production:
DaVinci Resolve Studio (Editing & Color Grading)
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Posted Sep 3, 2026
Dynamic commercial for Pic&Go photography app. Featuring fast crash zooms, Dana Dolly tracking, and a comedic narrative showcasing on-demand shoots.
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