Global E-commerce Platform for a Professional Running Coach

For the "Run Ritual" website project, aimed at a running coach offering both in-person and remote training, we demonstrated our ability to create tailor-made web solutions that cater to the demands of an international and diverse market. The client aimed to launch his business across four European countries, requiring a site that not only adapted to different cultures and lifestyles but also managed subscription sales and payment processing through Wix's specific functionalities.

Design and Customization:

We crafted a website that is aesthetically pleasing and culturally sensitive, capable of attracting and retaining the attention of a diverse audience. The design reflects a fresh and dynamic approach, effectively communicating the passion and professionalism of the coach. We implemented a localization system that allows visitors to select their language and region-specific content, ensuring effective and direct communication.

E-commerce Functionality:

Utilizing Wix's advanced e-commerce capabilities, we integrated a subscription sales solution that enables users to purchase directly on the site. This platform is equipped with secure and diversified payment functionalities, supporting various payment methods to accommodate the local preferences of each country.

Integrated CRM and Newsletter:

We integrated a comprehensive CRM system to help our client manage customer contacts and segment users based on behavior and preferences. This system is connected to a newsletter solution, allowing the coach to send personalized communications and manage effective direct marketing campaigns.

Sales Funnel and Advanced SEO:

To maximize conversions, we developed an optimized sales funnel that guides visitors from initial contact to subscription purchase. Advanced SEO was a priority, with careful keyword research and on-page optimization to enhance the site's visibility in search engines. Additionally, the high-quality blog not only enriches the site with relevant and engaging content but also supports the SEO strategy with articles that position the brand as an authority in the running field.

Results and Impact:

The site has achieved remarkable success, with significant increases in web traffic and conversions. The ease of site management, combined with a powerful technical infrastructure, has allowed our client to rapidly expand his business and adapt flexibly to varying market dynamics.

This project showcases our team's ability to leverage advanced Wix and Wix Studio technology to create websites that not only meet the specific needs of the client but also transcend cultural and geographical barriers to achieve international success.