Built an independent fertility clinic directory platform to help UK patients navigate their fertility journey while creating a sustainable B2B lead generation model for clinics. The platform addresses a critical gap in the fertility market where patients struggle to compare clinics objectively due to paid placements and biased information.

The UK fertility market lacks a truly independent comparison platform. Patients face difficulty accessing unbiased clinic information, comparing success rates, and understanding treatment options. Clinics need qualified leads but resist high-cost acquisition channels. The solution required balancing patient trust with commercial viability while maintaining minimal operational overhead.

Leveraged Claude Code for AI-assisted development, accelerating build speed and code quality

Built with Next.js and Vite for optimal performance and developer experience

Deployed on Vercel for zero-config serverless hosting with automatic scaling

Implemented Neon serverless Postgres for cost-effective, scalable database infrastructure

Developed a clean, patient-focused interface optimized for conversion

Implemented intuitive search functionality (location + treatment filtering)

Created trust-building elements: GDPR compliance badges, HFEA data verification, regular updates messaging

Mobile-responsive design ensuring accessibility across all devices

Built scalable directory infrastructure with automated data collection pipelines

Integrated HFEA (Human Fertilisation and Embryology Authority) official regulator data

Implemented lead tracking and attribution system for clinic accounts

Designed hybrid freemium model: £10/lead for free listings, £99/month premium subscriptions

Positioned as "100% Independent" with no paid rankings to build patient trust

Created automated lead generation requiring minimal ongoing maintenance

Built foundation for future pivot to market intelligence SaaS

Designed for scalability without proportional infrastructure cost increases

Comprehensive UK clinic database with verified HFEA information

Location-based search with treatment type filtering

GDPR-compliant data handling and privacy protection

Automated lead capture and distribution system

Regular data updates from official regulatory sources

Serverless architecture ensuring high availability and low costs

Live production platform serving UK fertility market

Minimal operational costs through serverless infrastructure (Vercel + Neon)

AI-assisted development reduced build time significantly

Positioned for low-maintenance, high-margin revenue generation

Built scalable infrastructure supporting future market intelligence pivot

Created patient-trusted brand with independence positioning

Established foundation for automated lead generation at scale

Next.js, Vite, Vercel, Neon (serverless Postgres), Claude Code (AI-assisted development), HFEA API integration, GDPR-compliant systems

Utilized AI-assisted development with Claude Code to accelerate feature delivery and maintain code quality. Chose modern serverless stack (Vercel + Neon) to minimize infrastructure management while ensuring scalability and cost efficiency. This approach enabled rapid iteration and deployment while maintaining enterprise-grade reliability.

AI-assisted full-stack development, serverless architecture, healthcare regulatory compliance, business model design, lead generation systems, automated data collection, patient-focused UX design, SaaS platform architecture, UK healthtech market understanding, modern DevOps practices