Visual Identity and Website Design for The Blue Dawn

This project was completed in collaboration with my design studio, The Menu Collective, where we partnered with The Blue Dawn to design a visual identity and website that reflects the organization's vision of building a more equitable and anti-caste future. The objective was to create a cohesive digital presence that communicates clarity, credibility, and purpose while making the organization's work accessible to a wider audience.

Our process began by understanding the organization's mission, audience, and long-term vision. From there, we developed a visual language that felt bold yet restrained, followed by a website experience designed around clarity, accessibility, and intuitive navigation.

Every design decision from typography and color to layout and interactions was made to strengthen the organization's voice and create a consistent experience across digital touchpoints.

More than a visual refresh, the project was about translating a vision into a digital experience. The resulting identity and website provide The Blue Dawn with a strong foundation to share its work, foster dialogue, and connect with a growing community