This project was completed in collaboration with my design studio, The Menu Collective, where we partnered with The Blue Dawn to design a visual identity and website that reflects the organization's vision of building a more equitable and anti-caste future. The objective was to create a cohesive digital presence that communicates clarity, credibility, and purpose while making the organization's work accessible to a wider audience.
Our process began by understanding the organization's mission, audience, and long-term vision. From there, we developed a visual language that felt bold yet restrained, followed by a website experience designed around clarity, accessibility, and intuitive navigation.
Every design decision from typography and color to layout and interactions was made to strengthen the organization's voice and create a consistent experience across digital touchpoints.
More than a visual refresh, the project was about translating a vision into a digital experience. The resulting identity and website provide The Blue Dawn with a strong foundation to share its work, foster dialogue, and connect with a growing community
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Designed visual identity and website for The Blue Dawn.
