AXA | Google Ads Campaign Management
Kévin MALLO
Google Ads Campaign Management
Managed worldwide travel insurance campaigns on Google Ads and Microsoft Ads
Monitored and optimized bidding strategies to maximize ROI
Conducted A/B testing to enhance ad creatives and boost engagement
Analyzed performance metrics to generate actionable insights and recommendations
Campaign Types: Search, Display, Performance Max
Tools Used: Google Ads, Google Analytics, Search Ads 360
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Posted Aug 23, 2024
Managed travel insurance campaigns on Google and Microsoft Ads, optimizing bids and ad creatives to maximize ROI and enhance performance.
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