Social Media Marketing for a Small Business

Our clients were looking for assistance with their home-based side business,operated out of their flat in Singapore. This was a passion project of theirs, run as a hobby.  It is a product based business that positioned themselves in the Premium Health & Lifestyle industry. As the business owners were in their late 40’s, the biggest hurdle was explaining social media and the other aspects that involved anything digital.

Explaining the need and functioning of social media platforms from a business point of view.

Research various competitors on social media platforms.

Create a customised calendar that would work for them and aligns with their current needs and vision. There was a time constraint and limit to the amount of visuals we could get as they were new to the whole experience and hence needed step by step instructions on how to take better pictures or videos.

Consulted them with a story board for reels and guiding with the angles and lightings and product positioning with props and background for photoshoot, that can be done at home without spending a lot of money

Content creation, Photo schedule & research for keywords & #tags