Social Media Strategy & Content | Inspired Performance Institute

View original project: tiktok.com/@drdonwood instagram.com/drdonwood facebook.com/inspiredperformanceinstitute linkedin.com/in/drdonwoodphd

Since February 2024, I've started collaborating with Inspired Performance Institute and Dr Don Wood on their social media content.

Task: Developing social media strategies and managing the brand's presence on Instagram, TikTok, Facebook and LinkedIn.

Process:

• Building a SMM strategy in collaboration with the in-house marketing team
• Creating monthly content calendars
• Content creation (design and video editing)
• Copywriting
• Posting/Scheduling
• Engaging with followers

Instagram Post Samples:

• Reel
• Carousel
• Single image