This client brought us a database of old emails and asked us to repurpose them into new emails and blog posts to continue selling her 1:1 coaching with her new messaging. She'd been selling 1:1 for months but had recently gotten clear on a new direction, updated her messaging, and created new frameworks to help teach her methods.
Our process looked like:
Reviewing her content,
Identifying her brand voice
Coming up with new angles to address in her emails.
The goal was to keep her audience engaged and interested even though a lot of the concepts were the same. She ended our 3 months together with multiple sales calls booked and a few new clients on her roster!
If you have a content bank that's sitting around collecting dust, it's time to hand it over to the experts to repurpose. Even if your messaging has changed, your content can still make sales. Send a message and lets talk about how we can start repurposing your content today.
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Posted Jun 2, 2023
A batch of sales emails for a client that had changed her messaging and wanted to revamp her content.