Context Baud Architectes is an architectural

Context

Baud Architectes is an architectural studio working across architecture, urbanism, expertise, and design consulting.

The objective of this branding exploration was to create a visual identity that reflects the studio’s architectural thinking: structured, precise, and adaptable to a wide variety of projects.

The challenge was to design an identity system capable of evolving with each project while maintaining a strong and recognizable brand signature. Responsibilities : Visual identity, Art direction

Concept

The identity is built around the idea that every architectural project has its own distinctive silhouette.

Instead of creating a single static logo, the branding introduces a system where each project receives a unique graphic profile derived from the geometry of the building.

These simplified line drawings translate architectural volumes into abstract graphic elements. Each profile becomes a visual signature for the project while remaining part of the same visual language.

This approach allows the identity to evolve organically alongside the studio’s portfolio.