Leading up to Super Bowl 2023, the task was to reinforce Bounty as the ultimate wingman to clean up saucy messes during the Super Bowl because you can't have wings without football, and you can't have wings without Bounty.
We partnered with 16 creators from foodies to NFL talent to showcase why their followers need Bounty as their wingman during Super Bowl season.
The content received over 1 million impressions and drove consumers to add Bounty to their shopping lists.
