How likely will a customer accept a Credit Card invitation? by Abe AlbaHow likely will a customer accept a Credit Card invitation? by Abe Alba

How likely will a customer accept a Credit Card invitation?

Abe Alba

Abe Alba

We all get them, those thick envelopes in the mail with the credit card offer because the last thing we need is a new credit card. I brought AI into the equation and developed a series of neural networks that use user data that is normally collected by banks and give an accuracy of how likely a customer would accept that credit card offer. Matching with the acceptance letters results were in the 90s range and had potential for even more!
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Posted Jan 5, 2024

Using AI to tell us how likely a bank customer would accept a credit card invitation!