UK Healthcare Static Ad Campaign

Designing high-converting paid social creatives for weight loss services within the UK's strict pharmaceutical advertising frameworks. The creative execution required navigating rigid MHRA, GPhC, and ASA CAP guidelines—meaning zero prescription medicine names, no deceptive before/after body-shaming imagery, and absolutely no unrealistic promises.

Developed a cohesive, multi-angle static ad framework structured specifically for mobile feeds. I mapped out three high-intent marketing angles: a clinical trust-building layout featuring smartphone consultation mockups, a lifestyle-focused integration route using modular photo placeholders, and an interactive 'Myth vs. Fact' interface style. Every concept was built natively and exported across standard mobile responsive constraints (1:1 Feed, 4:5 Portrait, and 9:16 Stories/TikTok).

A comprehensive, platform-ready marketing asset bank. By keeping the visual architecture entirely template-driven with clean, meticulously labeled layers compatible with Adobe Photoshop, the client's internal performance marketing team can seamlessly scale, swap copy, and run split-tests in seconds without breaking design integrity.