AI Lead Enrichment Automation for Recruitment Agency

A tech recruitment agency was getting 30-40 inbound leads monthly from companies looking to hire. Before reaching out, they needed to research each company - are they hiring? Did they just get funding? How big is the team? What's their tech stack? This research was taking 20-30 minutes per lead, and by the time they followed up with context, the leads were already talking to competitors.

I built a Make.com automation that enriches leads as soon as they fill out the contact form:

Connected their website form to Make.com to trigger automatically

Used Clearbit API to pull company data (size, industry, location, estimated revenue)

Set up Perplexity API to search for recent company news, especially funding announcements and expansion plans

Created a GPT-4 prompt that takes all this data and generates 3 personalized talking points for the sales call

Everything gets saved to a Google Sheet with columns for: company name, size, recent news, talking points, and lead score

Added Slack notifications for high-priority leads (companies that recently raised funding or are actively hiring)

Make.com, OpenAI GPT-4 API, Perplexity API, Clearbit API, Google Sheets, Slack API

Research time dropped from 20-30 minutes to under 2 minutes (just reviewing the sheet)

Sales team can now call leads within 24 hours instead of 3-4 days

Response rate improved because they mention relevant company news in the first call

Automation runs 24/7 and processes all leads automatically

They can now handle 40+ leads monthly without hiring more researchers

Client said it's like having a junior researcher working around the clock