If the start doesn't land, the rest of the video doesn't matter. My editing process for short-form videos prioritizes the hook, structuring them to ensure the most compelling moment happens immediately. This forces the viewer to stop scrolling and start listening.

I achieve this using:

Dynamic Captions: Designing bold, animated subtitles that change color or size to emphasize key words, ensuring the video is engaging even with the sound off.

Tight Jump Cuts: Removing filler words and hesitation to create a fast, rhythmic flow that keeps the brain engaged.

Visual Pattern Interrupts: Using relevant emojis, stock footage, or memes to reset the viewer's attention span.

The "Hook" First Method: Structuring the edit so the most interesting sentence happens immediately, ensuring the viewer stops scrolling.

The result is short-form content that feels:

Highly digestible content

Optimized for the algorithm (high watch time)

Polished and professional

WATCH MY SHORT-FORM TALKING HEAD VIDEOS: