Initum Branding

Create a branding for Initum, a psychological center based in Wroclaw. Initum is a company providing coaching, consluting and psychological services.

Initum from Latin means "enter", "start from the beginning". The logo concept comes from the name and its meaning. Flower leaves can also be used separately and look like seeds. They symbolize something new, the beginning of something.

I decided to use three different shades of orange. They represent energy and motivation and linked with small leaves relates to Autumn, the season of clear changes.

To emphasize the professionalism of the organization, the three leaves from the logo were used as the key visual of branding. They suite ideally for use in printed materials, gadgets and as part of the interior design of the company. The leaves can be used together as in a logo or separately, as in other materials.