Migration from Mailchimp to Kit

Migrated a certified Kit email marketing system from Mailchimp for an executive advisory firm, with full subscriber and tag data migration, custom responsive Kit email templates, and zero disruption to their existing audience. The brief wasn't just a platform switch. It was a complete email infrastructure upgrade for a firm that needed executive-level polish from day one, not a generic migration checklist.

Data migration and infrastructure: safely transferred every subscriber from Mailchimp to Kit, mapped complex existing tags, and rebuilt their lead generation forms from scratch, so nothing broke and no audience data was lost in the switch.

Custom Kit template engineering: designed premium, fully responsive Kit email templates, and engineered a custom HTML/URL workaround, including a tailored mailto: script, to replicate "Forward to a Friend" functionality that Kit doesn't offer natively.

Brand elevation: executed high-resolution logo reproduction and a typography refresh featuring the firm's core tagline, modernizing the visual identity while preserving the legacy brand equity they'd already built.

A complete Mailchimp-to-Kit migration with zero subscriber loss

A robust, highly customizable Kit email system built for executive-level use

Native-feeling "Forward to a Friend" functionality Kit doesn't support out of the box

A refreshed visual identity positioned to carry into their upcoming website overhaul

This isn't a template swap. It's a full email infrastructure migration built to carry an executive brand forward without losing a single subscriber along the way.