Example Case Study: Revitalizing Young at Art’s Online Platform
Martin Yau
Web Designer
SEO Specialist
Web Developer
Figma
Framer
GitHub
Young at art hero section
The client
Challenge
Unlocking the Potential of Search
Overwhelmed by Bookings
Transforming from Unnoticed to Exceptional
Our solution
Simplified Website Management
Boosting Search Visibility
Booking Made Easy
📸 Here's the overall desingn
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The client
Young at Art, a leading arts provider in Northern Ireland, is dedicated to inspiring creativity in children and young people. However, their outdated website hindered connections with students, partners, and donors, leading to declining enrollment. It was clear that a digital transformation was essential to support Young at Art’s mission.
Challenge
Unlocking the Potential of Search
Young at Art faced limited online visibility. Despite providing outstanding programs, their weak search engine optimization was holding them back from reaching potential students and partners. Enhancing their on-page SEO strategy was crucial to boost organic search rankings and attract the right audience.
Overwhelmed by Bookings
Young at Art struggled to provide quality programs for children because their booking system was difficult to use. Managing bookings for the Belfast Children’s Festival and other events became a tedious and frustrating experience for both staff and participants. A streamlined booking system was essential to simplify the process.
Transforming from Unnoticed to Exceptional
Young at Art had valuable arts programs that were overlooked due to their navigation design, which made it challenging for visitors to find information and engage with the organization. A refreshed online presence was crucial to address these issues, showcase the program’s benefits, and attract new students.
Our solution
Simplified Website Management
A key achievement of our strategy was creating an easy to navigate website for Young at Art. The new design and improved backend features allow the client to effortlessly manage the site and keep event information current, ensuring a reliable online presence.
Boosting Search Visibility
An effective SEO strategy for Young at Art focused on optimizing website content with targeted keywords, improving site structure, and building high-quality backlinks. This improved the platform’s search engine visibility, leading to boost event attendance and program participation.
Booking Made Easy
A new booking management system was introduced to streamline operations and automate tasks. This reduced the administrative burden on staff and improved efficiency in managing events. The intuitive design also enhanced the ticket buying experience, increasing attendee satisfaction and participation in events.
📸 Here's the overall desingn
