Stella Artois – Steal a Artois Campaign

Steal Artois was a playful campaign built around a familiar truth: people love taking Stella Artois’ iconic chalice home. The idea became a fashion collection designed to discreetly carry the glass out of a bar. I photographed the campaign, creating polished, fashion-driven imagery that balanced Stella Artois’ premium visual identity with the humor and mischief at the heart of the concept.

Images were delivered for deployment across social media, print advertising, retail point-of-sale displays, and the brand website, ensuring visual consistency across every touchpoint.