The purpose of any guide is to ensure that multiple contributors (whether in-house or freelance/contractor) create in a clear and cohesive way that reflects the corporate style and ensures brand consistency with everything from design to writing.
This guide was researched, compiled and designed to provide a guide to all designers involved with projects for a branding agency. It includes timelines, processes, file naming conventions, file organization protocols, and a checklist to allow the designer to verify all deliverables before submitting for client delivery.
