Glassdoor contacted us to create an explainer video highlighting the value of their product suite for employers. The main goal is to put the video on their "How It Works" page. However, they also plan to use it for other purposes, such as for social media and for their sales agents to use. Given the video's need for versatility, we interviewed the key stakeholders via Zoom to ensure we met everyone's needs. After brainstorming with the Glassdoor team, we proceeded to do the sketches and initial design.

Another challenge was that they wanted the video to have a shelf life of five years or more. They understood that the app's features or appearance may change over time. To address this, we incorporated their current branding but opted for a simplified UI design in the video.