Problem:

Formula1Wax wanted a compelling website animation that would elevate their cleaning and waxing products, but the challenge was how to make these everyday items feel premium, eye-catching, and aligned with their brand identity.

Solution:

I started by building a moodboard to define the right atmosphere, then explored multiple visualization approaches by experimenting with light, reflections, and motion. Along the way, I created several test animations to evaluate different styles, gradually refining the look until we achieved the perfect balance of clarity and luxury.

Outcome: The final animation brought a sleek and modern feel to Formula1Wax’s website, effectively highlighting the product’s quality and creating a stronger first impression for visitors. To show the process, I also presented the earlier explorations beneath the final piece, demonstrating how lighting experiments guided us toward the best visual solution.

Thanks!