Real Estate Platform Development with Framer and Custom Code

Chidera

Chidera Anthony

Real Estate Platform Development (Framer + Custom Code)

The Challenge: Building a Scalable, Data-Driven Interface

The goal was to move beyond a standard Framer template and build a production-grade real estate listing platform that could handle complex data and custom user interactions. The main pain points to solve were;
Data Integrity: Prevent errors and redundancy in pricing, location, and amenity data across hundreds of listings.
Form Limitations: Implement a custom, secure email subscription form with full visual control.
Visual Dynamics: Integrate sophisticated, responsive animations that enhance the brand experience.

The Solution: A Modular, Code-Enhanced Architecture

I implemented a robust strategy combining Framer’s visual tools with custom React/JavaScript development to ensure a scalable and maintainable final product.
1. Advanced, Modular CMS Design
I used a relational CMS structure—a best practice in professional web development—to organize content and make the system flexible for future filtering upgrades.
Structure: Broke the site content into four main linked collections: Properties (main data), Property Locations, Property Types, and Property Amenities.
Zero Redundancy: By linking amenities and locations, any updates or new filter categories only require a single edit in the corresponding sub-collection.
Hybrid Data Strategy: Implemented separate fields for numerical values (e.g., PriceValue: 550000) and display formatting (PriceDisplay: $550,000). This ensures filtering and calculations are always accurate, regardless of how the price is visually styled.
2. Custom React Components & Submission Logic
I developed two custom components to overcome platform limitations and add high-value functionality:
Custom Email Subscribe Input (EmailSubscribe.jsx):
Full Customization: Allows the design team to edit icons, colors, button styles, and border radius directly on the Framer canvas.
Secure Submission: Built-in logic sends captured emails to any client-provided Webhook URL (e.g., Mailchimp, Zapier) for reliable off-platform marketing integration.
State Management: Features visual feedback (loading spinner, success/error messages) for a professional user experience.
Responsive Wavy Background: Coded a custom SVG animation using Framer Motion that generates multiple, subtle wavy lines. The key technical challenge solved was ensuring the wavelength dynamically stretches to maintain consistent proportionality across all screen widths.

Skills Demonstrated

Framer Development (Expert): Component creation, modular design, layout structure.https://maziestatein.framer.website/ https://maziestatein.framer.website/ https://maziestatein.framer.website/
React / JavaScript: Custom code component development, API handling (for potential future calculations), form submission logic.
Data Architecture (CMS): Designing and implementing relational database principles within a no-code CMS.
UX/UI: Micro-animation, responsive design implementation, professional state feedback (success/error handling).

Result

A beautiful, high-fidelity real estate listing platform ready for production. The project demonstrates the ability to blend high-end visual design with clean, scalable code architecture, creating assets that are robust and easily handed off to developers or clients.
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Posted Nov 16, 2025

I developed a scalable real estate platform using Framer and custom React/JavaScript.