About this Project:

This was a Web Design (UI/UX) project using Figma, for a customizable and stylized digital assets marketplace in Cardano called: The Silk Toad. As a member of the Cariberse Crew, I was fully responsible for designing 11 core interfaces for The Silk Toad platform. Including an interactive Prototype, responsive adaptation for mobile devices, light and dark modes, a Web Design Manual document for programmers responsible for its implementation and also assisted other artists by defining technical art assets creation guidelines for what eventually became the implemented website.

I actively collaborated with other creatives from the Cariberse Crew and the Silk Toad team in this project. Including but not limited to: 2D Animation by @uhCaribe. 2D illustration by @andregorayeb. Brand strategy and production by @avauniverse111. Creative direction by @uhCaribe, @Adabrains.

Prioritizing the user experience with the Web Design was one of the project's main goals defined by the project's Creative Direction and Brand Strategy. The users needed to feel like entering into a magical, exquisite, desert-inspired place that felt different and unique. Having an animated loading screen and a parallax transition to arrive at the home (when the user enters the website for the first time) was key in order to achieve this feel.