Slash Bank Financial Product Design

The biggest challenge in the growing digital market for the bank, is to fulfill the user experience needs with simplification and personalization, with quick and few steps. I researched and interviewed 36 internet banking users and identified the pain points. Created a solution which simplifies the daily banking customer task with very few, yet briefed steps, along with a delightful visual with personalized dashboard background. Which increased the usage of the app from 23% to 51%.