Custom App Walkthrough & Commercial

Custom App Walkthrough & Commercial Video | Paqtana Inventory Optimization

Role & Project Overview

For Paqtana, we crafted a fully custom commercial and software app walkthrough video engineered to communicate complex supply chain solutions clearly. Our agency handled the entire production workflow from ground up—designing custom 2D motion graphics and isometric animations integrated seamlessly with live-action footage and precise screen UI walkthroughs.

Key Deliverables & Responsibilities

Custom Motion Graphics & 2D Animation: Designed bespoke 2D vector elements, ERP integration diagrams, and isometric supply chain visualizations without relying on generic templates.

Kinetic Typography & Text Overlays: Added custom typography overlay animations to highlight critical metrics (inventory performance, ROI percentages, order suggestions, SKU metrics) to boost message retention.

Live-Action Footage Curation & Editing: Carefully curated and color-matched high-definition stock and live warehouse/logistics footages to establish corporate storytelling.

UI/UX Walkthrough Integration: High-definition screen recording enhancements, UI tracking, and clear visual prompts showing the Paqtana dashboard, order tabs, and analytics workflow.