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Produced by Market America, Awake Energy Shots are designed to keep you alert, energized, and focused throughout the day. Each shot is formulated with caffeine, B vitamins, amino acids, and other essential nutrients to provide long-lasting physical and mental energy when you need it most. Available in two delicious flavors—orange and grape—these energy shots contain zero calories and zero sugars, making them an ideal daily pick-me-up.

I was initially presented with three distinct styles of 2.6 oz. aluminum containers to choose from, and I was quickly drawn to one style that reminded me of the shape of a AA battery, which became the inspiration for my design. I carefully selected a unique, modern sans-serif font that aligned with my design goals and supported the marketing objective of projecting a sophisticated, high-tech image. Finally, I finalized the package colors to match the specific flavor offerings to create an interesting, attention-getting design.