Simba beer is a rising craft beer brand in India, offering quality craft taste across Lager, Wit, and Stout. From the start, it has embraced underground music and a bold, masculine ‘ruler’ personality in its communication. Between the years 2022-23, the brand asked the agency (Unomono Advertising) to design and artwork various bars and stages for the many events that the brand was a part of. Most of these were pop-up bars, and the stage designs were limited to bigger events like Ziro Festival of Music and Simba Uproar.