Lauren Mounce / Ariat — Lauren Mounce by Lauren MounceLauren Mounce / Ariat — Lauren Mounce by Lauren Mounce

Lauren Mounce / Ariat — Lauren Mounce

Lauren Mounce

Lauren Mounce

Art Director

Adobe Photoshop

Adobe Photoshop

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Posted Oct 13, 2025

To heroize the construction worker, we crafted a lighthearted campaign for Ariat's workwear to dramatize the everyday hero they are; the slightly super men.

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Art Director

Adobe Photoshop

Adobe Photoshop

Lauren Mounce

Lauren Mounce

Design Direction & Strategy

Chi-Chi's

La Victoria

Hurley

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