1% Cashback Campaign

Naairah Sharma

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Posted Mar 27, 2025

BHIM boosted downloads by offering guaranteed 1% cashback on transactions—no more irrelevant rewards! #BHIMPeAsliFaydaHai. Result? Increased app usage.

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Timeline

Jan 14, 2024 - Feb 14, 2024

Clients

National Payments Corporation of India

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UX Writing & Website Copywriting.
UX Writing & Website Copywriting.