A 4-slide Instagram Highlight system for a confidential streetwear headwear store.
The brief
The store needed Instagram Highlights that felt like an independent fashion zine rather than standard e-commerce navigation. The objective was to introduce the brand, present the assortment, draw attention to product details, and make ordering through Direct easy to understand.
Creative direction
I built an experimental streetwear visual system with DIY zine energy: paper-like backgrounds, cut-out product imagery, editorial typography, handwritten notes, arrows, stamps, and a black-and-white palette with a vivid colour accent.
The system
About: a brand introduction centred on personal style
Assortment: a catalogue-like composition for different cap styles
Details: close-up product features, including fabric, embroidery, and hardware
How to order: a clear 3-step route from choosing a model to messaging in Direct
Deliverables
4 Instagram Highlight slides
1080 × 1920 px, 9:16
Ukrainian-language typography and copy
A cohesive editorial visual system for the store profile
The final set keeps the caps as the central visual object while giving practical information a recognisable streetwear editorial treatment.
Instagram Highlight slide 1
Instagram Highlight slide 2
Instagram Highlight slide 3
Instagram Highlight slide 4
0 likes · 0 views · Oct 29, 2026
A confidential 4-slide Instagram Highlight system that gives a streetwear headwear store an editorial, zine-inspired presence.
