Web Design and Development for The Best Level

Esteban Santiago

Web Design and Development for The Best Level

A client with an exercise and sports agency contacted me to help him with designing and developing his website. This job was done from scratch, with me offering solutions and new approaches for the web design. Keep on reading to know how he got a full website design + web development on NextJS.

Project Overview

This project required both strategic design thinking and advanced development to build a conversion-focused website that guides visitors through a personalized experience.
The Challenge: Create a high-converting landing page with intelligent user routing based on questionnaire responses, leading to targeted webinar content.
Screenshot: Dynamic hero section featuring business metrics and a background video that plays when the user loads the website.
Screenshot: Dynamic hero section featuring business metrics and a background video that plays when the user loads the website.

Design phase (1 week)

I began with user experience research and design strategy, delivering complete visual designs in Figma, with a file where the client was able to see the work in real time.
Design delivery:
Responsive designs for desktop and mobile platforms.
Full landing page design.
Interactive questionnaire flow design.
Multiple webinar page layouts.
Design system with reusable components and typography.
With this collaborative design process, the client was able to review progress continuously, resulting in an approved design ready for development after minimal revisions.
Design delivery concept to showcase the mobile screens for the landing page.
Design delivery concept to showcase the mobile screens for the landing page.

Coding / Development stage (4 weeks)

Technology Stack: NextJS with TypeScript for optimal performance and SEO.
I focused on creating a fast loading website, bringing the design to life with pixel perfect fidelity, and added advanced tracking capabilities by linking custom Pixel events to show user behavior and interaction with the website.
Key features implemented:
Responsive landing page development.
Questionnaire logic with custom routes and outputs.
Personalized webinar pages based on user responses.
SEO meta-tags for every page.
Loading speed optimizations for the website.
Custom Pixel events tracking.
Google Analytics and Google Tag Manager implementation for metrics.
Questionnaire set of questions seen from the desktop.
Questionnaire set of questions seen from the desktop.

Why Custom Development Matters

Unlike template based solutions, custom development enables the implementation of complex features like dynamic user routing, personalized content delivery, and sophisticated analytics integration. This approach provided the client with a scalable, unique solution tailored specifically to their business needs.
That's the good thing about coding a website. You can basically implement every feature that you want without the restrictions that a no-code tool might have.
Call to action section of The Best Level landing page.
Call to action section of The Best Level landing page.

Project Results and Delivery

Final Delivery: Fully deployed website on Vercel with comprehensive documentation. This way, the client had a fully working website for his business.
5-week turnaround - From initial designs to live website. ✅ Custom flows implementation 90 Days Free Support - Helped the client with small changes and bug fixes after project delivery. ✅ Complete ownership - Full code transfer, documentation, and deployment access.
Need a developer who can handle both design and development while delivering measurable business results? Let's discuss how I can help grow your business online.
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Posted Jul 14, 2025

Designed and developed a custom website for The Best Level using NextJS.

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Timeline

Mar 15, 2024 - Apr 26, 2024

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