CropEO ~ Brand Identity & Graphic

CropEO ~ Brand Identity & Graphic Design

Brand identity and promotional materials developed for CropEO, an innovative food preservation project from the Faculty of Engineering of the University of Porto.

The challenge was to translate a technical and scientific solution into a clear, approachable visual identity. The project combined logo design, visual language and graphic materials to communicate CropEO’s purpose: protecting dry food during storage without the use of pesticides.

The result is a simple and distinctive identity designed to make a complex idea easier to understand and communicate.