Tapijtenkelim is a website for a family-owned business that sells hand-knotted and hand-woven Persian rugs. The company was founded in 1931 by Assadollah Arjomandy. It is now run by his grandchildren, Tamara and Pooya

Importance: The website aims to showcase the company's rich history, high-quality products, and commitment to sustainability.

I led the design, user testing and deployment of this project from end to end. I collaborated with a developer (Aram) during the early ideation stage and the CEO (Pooya) throughout the entire project.

Outdated design

Inefficient user flow

Suboptimal conversion rates

modern aesthetic

Seamless user experience

Increased conversions

Responsive screen sizes

The redesigned website experienced a 50% increase in organic traffic within 3 weeks compared to the old website, demonstrating improved discoverability and user engagement.

The redesign led to a increase in product purchases by 65% (web analytics stats proved that 65% of the users completed their purchase), directly contributing to the business's bottom line (decrease in cart abandonment or drop-offs).

User feedback and analytics showed a positive shift in brand perception, with visitors perceiving Tapijt & Kelim as more modern, professional, and trustworthy.