Increasing checkout by 105% on Tapijt & Kelim new website
Racheal James
Exploring luxury and a century-long tradition.
Tapijtenkelim is a website for a family-owned business that sells hand-knotted and hand-woven Persian rugs. The company was founded in 1931 by Assadollah Arjomandy. It is now run by his grandchildren, Tamara and Pooya
Importance: The website aims to showcase the company's rich history, high-quality products, and commitment to sustainability.
MY ROLE
I led the design, user testing and deployment of this project from end to end. I collaborated with a developer (Aram) during the early ideation stage and the CEO (Pooya) throughout the entire project.
PROBLEM
Outdated design
Inefficient user flow
Suboptimal conversion rates
MindMap of the new site
SOLUTIONS
modern aesthetic
Seamless user experience
Increased conversions
Responsive screen sizes
Responsive screen of the product page (Desktop, Tablet & Mobile)
IMPACT
Increased Website Traffic
The redesigned website experienced a 50% increase in organic traffic within 3 weeks compared to the old website, demonstrating improved discoverability and user engagement.
Visitors are mainly from Netherlands, United Kingdom, and United States.
Boosted Conversions
The redesign led to a increase in product purchases by 65% (web analytics stats proved that 65% of the users completed their purchase), directly contributing to the business's bottom line (decrease in cart abandonment or drop-offs).
Improved Brand Perception
User feedback and analytics showed a positive shift in brand perception, with visitors perceiving Tapijt & Kelim as more modern, professional, and trustworthy.
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Posted Oct 17, 2024
Refined Tapijtenkelim's brand identity, leading to a 105% increase in online sales and improved customer retention.
