TIM TUM — app identity

I designed the identity, app icon, and mobile app store/homepage mock-ups for a start-up mobile app called Tim Tum. The app aims to help users buy and sell items through a timed, deal-like system. The client was particularly interested in an elephant/camera mash-up for the icon.​​​​​​​

CLIENT: TIM TUM

WORK TYPE: In-Office @ Protokulture

ROLE: Logo Design, App Icon, Web Landing Page, App Launch Screen

Tim Tum is the name of the elephant that guides users through buying and selling items on the app. The logo icon was designed to be fun and inviting. I chose orange as the main color to create an exciting, energizing feel. Subtle shadows, highlights, and gradients were added to give it a polished look.​​​​​​​