Client: a leading reseller of Apple equipment in Kazakhstan, delighting customers since 2007

Customer problem: The client's main problem is ineffective Google Ads campaigns that bring too many clicks and no transactions. Expensive selling price

Goals and Objectives: 🎯 Optimize daily advertising costs.

🎯 Increase return on investment.

🎯 Improve overall campaign performance.

🎯 Enhance targeting to attract more qualified leads.

🎯 Implement comprehensive end-to-end analytics.

The work we did:

✅ Account and Advertising Campaign Analysis: We conducted a comprehensive analysis of the client's Google Ads account and their existing advertising campaigns.

✅ Client Plan Development: We collaborated with the client to develop and finalize a strategic plan. This plan outlined the goals, objectives, and key performance indicators (KPIs) for the advertising campaigns, ensuring alignment with the client's business objectives.

✅ Full Technical Audit of the Website: Our team performed an exhaustive technical audit of the client's website. This audit aimed to identify and address any technical issues that could impact the website's performance and user experience.

✅ Full Site Usability Audit: In addition to the technical audit, we conducted a comprehensive usability audit of the website. This involved evaluating the website's user interface, navigation, and overall user experience to enhance visitor satisfaction and conversion rates.

✅ Technical Audit of the Advertising Cabinet: We conducted a thorough examination of the client's advertising cabinet to identify any technical issues or misconfigurations that could affect campaign performance and tracking accuracy.

✅ Search Advertising Campaign Restructuring: We restructured the client's search advertising campaigns for optimization. This included revising campaign structures, ad groups, and keyword targeting to improve ad relevance and overall campaign performance.

✅ Campaign Optimization Measures: We made the following optimization decisions: -Stopped test ad campaigns that were not producing desired results. -Eliminated cold ad groups and irrelevant keywords that were not driving conversions. -Evaluated and paused Google Shopping products that were generating clicks but not leading to transactions or had a high cost per order.

✅ Product Feed Optimization: We optimized the client's product feed to enhance the visibility and relevance of their products in Google Shopping campaigns, thereby improving click-through rates and conversion rates.

✅ Performance Max Campaign Launch: We initiated the launch of Performance Max campaigns to leverage Google's automated bidding and targeting capabilities for enhanced campaign performance.

✅ Low-Bid Shopping Campaign Creation: We created low-bid shopping campaigns to capture cost-effective traffic and maximize return on ad spend (ROAS) for specific product categories.

✅ Bid and Adjustment Optimization: We fine-tuned bidding strategies and adjustments based on various factors, including device type, geographic location, demographics, and display schedules, to ensure efficient allocation of budget and improved ad performance.

✅ Keyword Cleanup: We conducted a thorough review of the keyword list and removed irrelevant and underperforming keywords to refine campaign targeting and reduce wasted ad spend.

✅ Budget Reallocation: We reallocated campaign budgets based on performance data and priorities, ensuring that the most promising campaigns received adequate funding while eliminating unnecessary spending in less productive areas.

The Results: Through these strategic actions, we were able to significantly enhance our client's Google Ads campaigns, driving improved performance, cost efficiency, and overall ROI.

⭐️ The number of conversions increased by 12.86%

⭐️ Cost of conversions decreased by 192.89%

⭐️ ROAS increased from 1,319% to 2,208%