Travel Alberta - Boosted retention rates by 82%

01

Increased depth and richness in content were apparent through feedback and metrics. The focus on storytelling and emotional engagement successfully shifted the approach from generic to captivating content, fostering a stronger connection with potential travellers.

02

The redesigned content aligned more effectively with the 'Curious Adventurers' audience, resulting in increased destination awareness and inspiring more travel to Alberta. This strategic alignment positively impacted Travel Alberta's mission to attract visitors.