Tandoori Trail is a fast-casual food brand that brings the vibrant spirit of Indian street food to modern dining. With bold flavors and smoky aromas, it specializes in tandoori-grilled dishes served with speed, warmth, and authenticity.

Tandoori Trail celebrates the trail of flavors that runs deep through India's culinary streets. Built for the fast-moving urban diner, the brand brings authentic tandoori food to the forefront — not just as a method of cooking, but as a cultural experience. From roti to kebabs, each dish tells a story of fire, spice, and craftsmanship.

During my research phase, I discovered that tandoori cooking was first introduced to India by the Mughals, who brought the concept of grilling and the clay tandoor oven into Indian kitchens. While the brand itself has no cultural or visual connection to the Mughals, this historical fact sparked the idea for the logo.

Looking deeper, I found Mughal-era flags featuring bold lion symbols — representing strength and authority. This inspired me to reinterpret the lion not as a royal symbol, but as a guardian of bold flavors — a visual metaphor for the heat, courage, and energy of tandoori cooking.

The logo is a modern fusion of concept and craft:

A custom lion face anchors the brand — bold, approachable, and full of character.

Surrounding it is a circular sun form, inspired by the traditional clay tandoor oven, with eight radial forms that represent flame, heat, and harmony.

This unique symbol is not generic — it was custom-built to reflect the energy of fire and flavor. The form evokes the sun, the tandoor, and the intense warmth of freshly grilled food — all while remaining clean, scalable, and brand-friendly