GCDS Campaign for SS23 Collection

I was commissioned by the Creative team of GCDS to develop an AI art project aimed at enhancing their fashion collection. The objective was to create distinctive environments comprising surrealistic objects that would emulate the brand's garments. Through the utilization of AI technology, I created a hybrid of AI images and real garments from the new collection. Initially, I endeavored to construct unique environments for each garment that would complement its distinct features. Once I succeeded in this task, I employed Blender software to position and illuminate the 3D models of the real garments in a manner that would harmonize with the AI environments. Ultimately, I utilized Photoshop to blend and fuse the garments with the environments, resulting in a visually captivating collection.