Fairlyne resale platform - Fairlyne

Farlyne is a resale-as-a-service SaaS that provides additional revenue to the travel industry.

After their POC, the team wanted to redesign their website in order to :

Rework the site architecture by segmenting flows for their 3 personas

Improve the Brand

Announce their fundraising

Development of website architecture with the Fairlyne team

Design of low-definition (lo-fi) models - UX

Creation of style guide on Figma (Typos, colors, icons, shapes...)

Design of a dozen mockups "schematizing" the complex functions of their products to make them "sexier" on the website.

Design of high-definition (hi-fi) mockups - Desktop + Mobile UI

Integration of pages on Wordpress (SEO compliant / responsive mobile to desktop 1920px)

CMS setup on Wordpress

Traffic setup: Google analytics / Google search console

Team training on Wordpress and CMS use

www.fairlyne.com

Detailed use case: https://frame-ux.myportfolio.com/fairlyne-website-redesign