Visual Identity Design for Project Caucasus

The visual identity for SomethinginCommonTM, a concept store that brings together a diverse range of handcrafted and curated objects, is rooted in the idea of materials. To reflect this, I explored a variety of textures and surfaces throughout the design.

The logotype itself is intentionally minimal, serving as a neutral base. Its character emerges through the application of textures, which allow it to shift and adapt while maintaining its simplicity. This approach highlights the concept that even the most straightforward form can become unique and meaningful when expressed through exceptional materials.