Mountain Grillers, a brand specializing in barbecue accessories, approached me to create packaging designs with visuals easily adaptable to multiple products with minimal modifications. An additional challenge was the lack of finished product photos at the time of design.
To address this, a full-bleed image of barbecue flames became the centerpiece, alluding to the brand’s core market. Large, tightly-knit typography, with colors derived from the flames, informs consumers about the different products.