In this project, I utilized Klaviyo to design and implement advanced email automation workflows for a Shopify store, resulting in increased customer engagement and a significant boost in sales. I integrated the store seamlessly with Shopify and optimized email flows such as welcome series, cart abandonment reminders, and post-purchase emails. Using MailChimp for supplementary campaigns, I ensured cross-platform efficiency. The automation helped streamline marketing efforts, reduce manual tasks, and drive higher ROI through personalized, data-driven email strategies.