Ugor, a business specialized in high-rise work, is designed to creatively merge its name with recognizable symbols from its field of work. The main element of the logo is a stylized infinity symbol, resembling a knot. This represents safety and stability when working at heights while also forming the recognizable shape of a fish, after which the company is named. The logo successfully blends the essence of the business with a strong, visual identity that conveys trust, security, and expertise.