As a graphic and brand designer, it's important to have a brand design to showcase your identity and how you stand out. Branding empowers defines how you want to be perceived, creating a cohesive and memorable identity that resonates with your audience. It's not just about logos and taglines; it's about showcasing your values, expertise, and personality in a way that aligns with your goals and aspirations.

Crafting a personal brand can indeed be quite challenging. It demands a profound grasp of your own essence—your values, strengths, and passions. Nevertheless, I embraced this challenge as an opportunity for profound self-discovery.

Incorporating elements that deeply connect with me was a priority in shaping my brand identity. For the logo, I chose to feature the initial of my name spelt in Hindi, my mother tongue. I integrated shapes and colors into my brand identity because I'm captivated by the concept of deconstructing everything into these fundamental elements.