Press Release Writing & Distribution

Active Cyber wanted to effectively communicate the addition of two new software practices to its portfolio to stakeholders and establish its credibility in these domains. To accomplish this, they first needed to communicate the introduction of two new practices, Microstrategy and ServiceNow and showcase the company's expertise and credibility in these areas.

1. Key Messaging Development: Collaborating with practice leaders, I identified key messaging points highlighting the value proposition and expertise of the company in Microstrategy and ServiceNow.

2. Crafting Compelling Releases: Two distinct press releases were meticulously crafted to introduce each practice and its leader. The aim was to capture attention, evoke interest, and position the company as a leader in these domains.

3. Targeted Distribution: Leveraged press release distribution services and industry-specific media outlets to ensure maximum visibility and coverage among relevant audiences.

4. Digital Amplification: Amplified the reach and impact of the press releases by utilizing the company's digital channels, including the website, social media, and email newsletters.

Each release was picked up by over 160 publications which generated significant visibility and positioned the company as an up and coming thought leader in Microstrategy and ServiceNow domains. The releases catalyzed broader industry conversations, establishing the company as a trusted advisor and paving the way for future growth.