Starve the Bin Campaign Concept for Company Shop

Created as part of my MA Graphic Communication (short project), Starve the Bin is a campaign concept for Company Shop that turns city-centre passers-by into “Rescue Heroes”, proving surplus food isn’t second-best, it’s simply misunderstood. Instead of guilt-tripping people about waste, the idea flips the story: waste becomes the villain (the Binvader), and saving surplus becomes fun, safe, and instantly rewarding.