Orbo Branding
Arian Allmassi
Project Overview: Orbo is a minimalist, bold, and modern coffee brand that blends precision, motion, and design aesthetics into the coffee experience.
This project showcases a full brand identity system, including logo design, typography, packaging, business cards, menu layout, and motion graphics.
Design Concept: Inspired by circular motion, coffee rituals, and geometric balance, the branding focuses on clean typography, structured layouts, and a refined color palette.
The custom Orbo logomark symbolizes an orbit-like flow, reflecting the smooth, seamless energy of espresso.
Key Deliverables:
✅ Logo System – Primary logo, alternative marks, and monogram versions.
✅ Color Palette – Espresso Black, Sand Beige, Burnt Sienna, and Charcoal Brown for a modern yet warm aesthetic.
✅ Typography Pairing – Kinetic (bold, structured) & Canela (elegant, refined) for a perfect contrast.
✅ Packaging Design – Coffee bags and cups with embossed details and curated textures.
✅ Business Cards – M
LOGOS
LOGO IN USE
DESCRIPTION
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Posted Feb 15, 2025
Orbo is a minimalist, modern coffee brand with a full identity system, including logo, typography, packaging, business cards, menu design, and motion graphics.
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