Facebook Ads Case Study. $1200 to $15,000 with 13.52 ROAS.

𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐈 𝐭𝐮𝐫𝐧𝐞𝐝 𝐨𝐯𝐞𝐫 $𝟏,𝟏𝟗𝟔 𝐚𝐭 𝐚 𝟏𝟑.𝟓𝟐 𝐑𝐎𝐀𝐒 𝐰𝐢𝐭𝐡 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬, 𝐦𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐜𝐥𝐢𝐞𝐧𝐭 𝐚𝐧 𝐞𝐱𝐭𝐫𝐚 $𝟏𝟓,𝟎𝟎𝟎 𝐩𝐫𝐨𝐟𝐢𝐭 𝐢𝐧 𝐚 𝐰𝐞𝐞k. I’ve recently been scaling a client of mine in the skin care niche to multiple 7-figures. 𝐓𝐡𝐞𝐫𝐞 𝐢𝐬 𝐨𝐧𝐞 𝐯𝐞𝐫𝐲 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐬𝐭𝐞𝐩 𝐭𝐡𝐚𝐭 𝐡𝐞𝐥𝐩𝐞𝐝 𝐦𝐞 𝐠𝐞𝐭 𝐚 𝟏𝟑 𝐑𝐎𝐀𝐒. If you know anything about Facebook Ads… of course you know that your audience is very important. Everyone and anyone will tell you to test different ads to your audiences, and they’d be right, however that’s not the full picture. What you need to do in order to optimize your testing phase, is to first create an understanding of your target audience. The very first thing you should do before running an ad is to understand their motivations and desires. Everyone is motivated in the following two ways: They want to move TOWARDS a desire, and they want to move AWAY from a negative outcome. In this case, I was running ads for a skin care brand, so what is the desire, and what is the negative outcome? In this case, clear skin is the burning desire, and acne/blemishes/unclear skin is the outcome to avoid .So, in my ads, I had an Ad Copy promoting the benefits of what the product can get you towards (clear skin), but I also had copy focusing on what the product can get them away from (unclear skin).These two copies BOTH performed well in my winning audiences, helping create the 13 ROAS that you see below! So, making sure that you understand your audience is a crucial step to take before you run any ads… this understanding will help guide you as you navigate your ad account. 𝐓𝐨 𝐲𝐨𝐮𝐫 𝐬𝐮𝐜𝐜𝐞𝐬𝐬,