"Working with Carlo was seamless. We provided general guidance, and he took care of the rest, delivering a final product that exceeded our expectations."
— Emma Hamoudi-Demay
E-commerce Marketer at SOVA
Bringing SOVA's Ad Style to a New Market
Founded by two sisters who experienced firsthand the challenges of living with PCOS (Polycystic Ovary Syndrome), SOVA is a French wellness brand creating science-backed supplements to support women's hormonal health.
Check out their website below:
As the brand expanded into the Italian market, its team needed video editing support to bring their advertising concepts to life while staying true to the visual style they had already developed in France.
The collaboration included different batches of short-form ads, ranging from creator-led UGC videos to voice-over and visual-driven creatives.
A familiar style, made for a new audience.
SOVA already had an established advertising style, and our role was to carry that same look and feel across new creatives developed for the Italian market.
That meant working with different types of footage, scripts, and storytelling formats while keeping the brand's colors, typography, subtitles, and overall editing style consistent.
Each format called for a different editing approach, but the end result always needed to feel like SOVA.
Different openings. Same core message.
For selected UGC creatives, we produced multiple hook variations using different opening footage while keeping the main body of the ad consistent.
This allowed SOVA to explore different ways of introducing the same message without needing to create an entirely new video for every variation.
Each hook was edited to flow naturally into the rest of the creative, keeping the overall style and pacing consistent.
Same creative. Different placements.
Beyond the main edits, we also adapted selected creatives into different aspect ratios.
Rather than simply resizing the footage, we adjusted framing, text placement, and composition where needed to make sure each version worked within its intended format.
The goal was straightforward: keep the same creative message and visual identity, regardless of where the ad would appear.
Have something in mind?
Across multiple production batches, we helped SOVA bring its advertising concepts to life for the Italian market, from UGC creatives and hook variations to ads adapted for different placements.
And we can do the same for your brand.
Whether you're launching ads in a new market, testing different hooks, or producing multiple creatives every month, we can turn your ideas and footage into ready-to-launch video ads, without the usual chaos.
Send us a message - we'd love to hear what you're working on!
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Posted May 4, 2026
Helping French wellness brand SOVA create consistent, high-quality video ads for the Italian market, from UGC editing to hook and format variations.