Wishva Hettiarachchi
Crafting Exquisite Experiences: The Art of Luxury Packaging Design
As an industrial designer specialising in luxury packaging, I approach each project with the goal of crafting an unforgettable experience at every touchpoint. Beyond merely safeguarding the product, luxury packaging serves as a direct extension of the brand's narrative, forging a profound connection with consumers. It's not merely about lavish expenditure; it's about instilling pride in being affiliated with the brand.
In my role, I meticulously select materials, such as glass foam reminiscent of a tree trunk, to evoke a sense of elegance and uniqueness. Every element, from the structure to the substrate, coatings, and finishes, harmonizes seamlessly to elevate the perceived value of the product. By understanding the emotions and desires of our target audience, we tailor each design to captivate and resonate with them effortlessly.
Luxury packaging transcends mere functionality; it embodies artistry and sophistication, effortlessly drawing attention and admiration. It's a symphony of craftsmanship and innovation, where every detail contributes to an unparalleled unboxing experience. Our designs speak volumes, effortlessly attracting the discerning clientele that appreciates the finer things in life.